When it comes to Amazon PPC, there are a few things you'll want to avoid if you want to be successful in 2022. From keyword stuffing to failing to track your results, these seven mistakes can really hold back your campaign. But don't worry - we're here to help you steer clear of them! Read on for our guide to avoiding the most common Amazon PPC pitfalls.

1. Not keyword stuffing

One of the biggest mistakes you can make with your Amazon PPC campaign is keyword stuffing - that is, filling your ads and product listings with as many keywords as possible in an attempt to improve your ranking. Not only will this not help your campaign, but it could actually hurt it. Amazon's algorithms are getting smarter every day, and they're able to detect when keywords are being used inappropriately. This could result in your ad being disapproved or even suspended.

Instead of keyword stuffing, focus on using a few relevant, high-quality keywords throughout your campaign. This will not only be more effective, but it will also be much less likely to get you into trouble with Amazon.

2. Not tracking your results

Another mistake you'll want to avoid is not tracking your results. It's important to know how your campaign is performing so that you can make necessary adjustments along the way. Without tracking your results, you'll never really know if your campaign is successful or not.

There are a number of different ways to track your Amazon PPC management results. The most important metric to track is your conversion rate - that is, the percentage of people who click on your ad and then go on to purchase something from your store. You can also track other things like click-through rate (the percentage of people who see your ad and click on it) and cost per click (how much you're paying for each person who clicks on your ad).

There are a number of different tools you can use to track your results. Amazon's own reporting tool, the Advertising Console, is a great place to start. There are also a number of third-party tools available that can make tracking your results easier and more efficient.

3. Not using negative keywords

Another mistake you might be making is not using negative keywords. According to a leading SEO Agency from Texas, negative keywords are words or phrases that you don't want your ad to show up for. For example, if you're selling women's clothing, you might want to add "men" and "boy" as negative keywords so that your ad doesn't show up when people are searching for those things.

Adding negative keywords to your campaign can help to improve your ad's relevance and click-through rate. It can also help you to avoid wasting money on clicks from people who are not interested in what you're selling.

To add negative keywords to your campaign, simply go to the "Keywords" tab in the Advertising Console and click on the "Negative Keywords" link. From there, you can add as many negative keywords as you like.

4. Not using Amazon's automatic targeting options

Another mistake you might be making is not taking advantage of Amazon's automatic targeting options. These options, which can be found under the "Targeting" tab in the Advertising Console, allow you to automatically show your ad to people who are likely to be interested in what you're selling.

Thrive SEO Services mentioned that there are a number of different targeting options available, including location, language, and device type. You can also target people who have previously purchased from you or who have shown an interest in similar products.

Using Amazon's automatic targeting options can help to improve your ad's relevancy and click-through rate. It can also save you a lot of time and effort by automatically showing your ad to the people who are most likely to convert.

5. Not using Amazon's reporting tools

Another mistake you might be making is not taking advantage of Amazon's reporting tools. These tools, which can be found under the "Reports" tab in the Advertising Console, allow you to track a variety of different metrics, including your ad's impressions, clicks, and conversion rate.

A top digital marketing agency advised that using Amazon's reporting tools can help you to identify areas where your campaign is performing well and areas where it could be improved. It can also help you to track your progress over time and see how your campaign is performing relative to other campaigns in your category.

6. Not using Amazon's bidding options

Another mistake you might be making is not taking advantage of Amazon's bidding options. These options, which can be found under the "Bidding" tab in the Advertising Console, allow you to control how much you're willing to pay for each click on your ad.

There are a few different bidding options available, including cost-per-click (CPC) and cost-per-impression (CPM). You can also choose to have your ad displayed on a rotating basis, which can help to reduce your overall costs.

Using Amazon's bidding options can help you to control your ad spend and ensure that you're only paying for the clicks that are most likely to result in a sale. It can also help you to improve your ad's position on the search results page, which can lead to more exposure and more clicks.

7. Not using Amazon's targeting options

Finally, another mistake you might be making is not taking advantage of Amazon's targeting options. These options, which can be found under the "Targeting" tab in the Advertising Console, allow you to select the specific type of person you want to see your ad.

There are a number of different targeting options available, including location, language, and device type. You can also target people who have previously purchased from you or who have shown an interest in similar products.

Using Amazon's targeting options can help you to improve your ad's relevancy and click-through rate. It can also save you a lot of time and effort by only showing your ad to the people who are most likely to convert.

To sum up, there are a few different mistakes you might be making with your Amazon PPC campaign. However, by avoiding these mistakes, you can help to improve your ad's relevance and click-through rate. You can also save yourself a lot of time and money by only targeting the people who are most likely to convert.

If you're looking for more tips on how to improve your Amazon PPC campaign, be sure to check out our blog post on the subject. We cover a number of different topics, including keyword research, ad copywriting, and bid management.